Modern day lifestyle related problems need modern-day solutions, was the core idea behind #TheNowWay campaign we created for the launch of Setu health supplements. The campaign was centered around a brand digital video, which was seeded on various social platforms and also ran on Hotstar. The campaign did extremely well, notching up over 1.3 million views, and over 83,000 visitors in just two weeks on the campaign landing page. It was recently featured as a case study for the digital industry in a leading online publication.
Campaign landing page that also had an online eye test to assess the risk to
one's eyes based on their lifestyle.
one's eyes based on their lifestyle.
The eye risk assessor on the landing page.
The Now Way campaign featured on Social Samosa.
https://www.socialsamosa.com/2018/02/case-study-setu/
